Anuga 2019 - a golden opportunity for Vietnamese businesses

Anuga Food Industry International Fair 2019 - takes place from October 5 to 9 at the Cologne City Fair Center, Nord-rhein Westfalen, Germany - is the world's leading fair in the public sector. food industry, bringing together more than 7,500 businesses from around the world and attracting more than 165,000 international visitors each time to visit, research products.

Anuga International Food Industry Fair 2019 has the participation of about 30 Vietnamese enterprises.

Attending Anuga 2019 is one of the activities in the national trade promotion program organized by the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade of Vietnam.

This is a good opportunity for Vietnamese businesses to introduce their products to food distributors, companies, businesses operating in the field of hotel restaurants worldwide and promote the industry. Vietnamese food in general.

With the participation of leading businesses in coconut, cashew, pepper, vegetables, rice and rice products, the Vietnamese business delegation this year continues to impress with diversity and brightness. Creation and quality in the types of products introduced at the fair.

In particular, Vietnamese exhibitors also make a highlight with visitors with significant improvements in appearance, designs, increasingly catching up with market trends and tastes of European customers.

According to Mr. Paul Rath, a veteran importer from Australia with over 20 years of experience working with partners and attending major events worldwide, the layout, arrangement and organization of the Vietnamese pavilion Men at Anuga 2019 are very modern and efficient.

Meanwhile, according to international traders, Vietnam is always a reliable partner.

Therefore, the presence of Vietnamese businesses in Anuga is not only to introduce products but also to make it more important to connect with food and beverage distributors in Europe, as well as affirm prestige. credits in this area.

In addition to grasping the trend of using organic products of European customers, Vietnamese businesses also try to introduce newly developed products with high added value content, in order to conquer consumers. Used in this market.

Specifically, Vietnamese businesses brought to Anuga 2019 a lot of organic products such as cinnamon, coconut milk ..., and introduced many products for the first time such as fermented chili sauce, cucumbers in wine. ..

Every day, thousands of visitors visit the Vietnamese pavilion at Anuga 2019. Many companies have signed orders worth up to several million USD during the fair.

Pham Thang (P / v VNA in Berlin)